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Story of Prada: The Way to Simplicity and Elegance

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Every woman has the desire for beauty and style, and also have a little devil of vanity living deep in their hearts. In order to fulfill their fulfill the wishes, they mainly go for designer items, like branded handbags, shoes, clothes, jewelries, and other accessories. These designer itmes have been playing an rather important role to complete women’s styles. And Prada, as one of the leading fashion brands in the world nowadays, has done an amazing job in helping women get charm and confidence.

The Brand of Prada was founded at the beginning of 20th century. Owing to the prosperity of business and travelling at that time, Prada started to make leather accessories for travelling, and established its first store in the year of 1913. It was not always smooth and easy. The brand was once approaching the edge of bankrupt. However, Miuccia Prada, finally, together with her husband Patrizio Bertelli led the Prada to meet the Milestone after they took in charge of it in 1978.

Then it was not a big brand, but it was accepted in Europe. It is a common phenomenon that this sort of family property that is passed down from generation to generation would easily decline if there is not new strategy of creation and breakthroughs. So Miuccia kept looking for new materials different from the traditional ones, and that’s why she then found the nylon. Soon after, the black nylon bags become hot over a night. In the year 1989, the Prada promoted its first trying in Fall-Winter Apparel, and as a result, that was highly welcomed for its differences from the theme of the fashion at that time.

The idea of “Less is More” rose and spread throughout the whole world of fashion at high speed. The Prada became of the leaders which led the fashion industry by its simplicity but meanwhile full of classiness and aesthetics designs. So Prada became the icon of Conciseness and elegance.

It is safe to say that Prada’s success resulted from its combination and reflection between the design and the real life. The styles, the materials, the colors, the craftsmanship and the Living Philosophy behind all these Prada items just correspond with the pursuit of function and beauty in the modern society, the balance of which is not so easy to achieve.

Apart from the expensive original Prada items, there are something more affordable but meanwhile not inferior to the authentic models, and they are the top grade replica Prada items. If you can’t afford the ‘real stuff’ right now, these replica things are the best substitutes, since nobody can tell the differences between these knockoffs and the genuine stuff with naked eye.